OnMedia NYC 2010 Programs Listing

Feb 02,2010

  • 06:00 am
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    Test AO story
  • 11:46 am
    CEO Showcase Session -- Next Generation Search
    • Chris Boone, CEO, Visuvi
    • John Federman, CEO, Searchandise Commerce
    • Al McGowan, CEO, Redlasso
  • 12:45 pm
    Keynote: Digital Branding Success Story
    • Ryan Steelberg, CEO, Brand Affinity Technologies
    • Walt Frazier, Basketball Hall of Fame Inductee & Commentator, MSG
  • 01:00 pm
    Fireside Chat
    • Tim Cadogan, CEO, OpenX
    • Jon Miller, Chief Digital Officer, News Corporation
  • 01:01 pm
    CEO Showcase Session -- Community and Publishing Platforms and Tools
    • Christine Marie, CEO, Gingerbread Media
    • Bettina Bennett, CEO, WhichBox Media
    • Steven Rosenbaum, CEO, Magnify.net
  • 01:25 pm
    Introducing the Madison Avenue IT List
  • 01:45 pm
    Metrics = Money?

    How should traffic & engagement be measured? How can measurement optimize ads & brand campaigns?

    • Jai Haissman, CEO, Affective Interfaces
    • Konrad Feldman, CEO, Quantcast
    • Steve Goldman, CEO, Ace Metrix
  • 01:46 pm
    Can Cause Marketing Bridge the Gap Between Eyeballs & Ad Spend?

    The new sweet spot for brands is intersection of social good & corporate profit. How can tech firms connect brands to fans by helping them do good online? Can cause marketing engage social-Web users? Can it bridge the eyeball/ad-spend gap, helping brands to spend smarter $$ online?

    • Jon Carson, CEO, BiddingForGood.com
    • Carol Cone, Chairman & Founder, Cone
    • Joe Marchese, President & Founder, SocialVibe
  • 02:30 pm
    Are Virtual Goods and Gaming the Holy Grail of Brand Integration?

    Bubble Vs. Reality: Is the Virtual Economy Set to Keep Booming? How can Brands and Advertisers Profit?

    • Nir Eyal, CEO, AdNectar
    • Kevin Xu, COO, ICG
    • Mitch Davis, CEO, Live Gamer

Feb 03,2010

  • 06:00 am
    Online Video --Who Profits?

    With greater online aggregation and evolving ad technology, what are the 2010 monetization strategies of content owners and brands? Where do private companies fit?

    • Bill Rusitzky, Head Strategic Alliances Group, Adobe
    • Bryan Perez, SVP & GM of Digital, NBA
    • Jason Glickman, CEO, Tremor Media
  • 06:45 am
    Secrets of Successful Branded Content

    How are agencies, brands & producers walking the line between ad & entertainment and successfully engaging consumers?

    • Michael Siegenthaler, Director, MSN Branded Entertainment & Experiences Team, Microsoft
    • Jordan Levin, CEO, Generate
    • Lisa Stone, CEO, BlogHer
  • 06:46 am
    VC & Angel Financing Workshop

    What are active funders looking for in 2010? How is the playing field different from 2009--or is it? How can entrepreneurs position themselves best?

    • Sergio Monsalve, Principal, Norwest Venture Partners
    • Richard de Silva, General Partner, Highland Capital Partners
    • Gerry Campbell, CEO, Collecta
  • 07:45 am
    Keynote: How to Win in New Media

    Strategies to Thrive in the Shakeout

    • Mike Kwatinetz, General Partner, Azure Capital
  • 08:00 am
    Capturing Major Markets: VC Success Strategies in Digital Media
    • Mike Kwatinetz, General Partner, Azure Capital
    • Rick Heitzmann, Managing Director, FirstMark Capital/NYC Entrepreneurial Fund
    • Satya Patel, Partner, Battery Ventures
  • 08:01 am
    Drinking from the Ad-Tech Firehose

    How to market, adopt and manage innovative advertising tech coming out of venture-backed companies. Also: how to avoid epic fails and lessons learned

    • Greg Stuart, CEO, Mobile Marketing Association
    • Calvin Lui, CEO, Tumri
    • Shiv Singh, President, Razorfish
  • 08:45 am
    The Private-Company Marketplace: 2010 Outlook
    • Adam Oliveri, MD, Private Company Market, SecondMarket
  • 08:46 am
    The New Madison-Avenue Campaign

    Agencies & Brands Offer an Insider Look at Successful Partnerships

    • Ian Schafer, CEO, Deep Focus
  • 08:50 am
    Pricing Private Companies: What's the 2010 Strategy?

    How do leading corporate acquirers and investors evaluate digital-media buys & deals? Which metrics are most valuable in an industry where everyone can boast "scalability"? What changes as companies mature from investment to acquisition stage?

    • Rachel Lam, SVP, Time Warner Ventures
    • Joe Josephson, Partner, Union Square Advisors
    • John Gardner, Partner, Nokia Growth Partners
  • 10:45 am
    What the Online Buy is Really Worth--and How we Buy It
    • Michael Katz, President & Founder, InterCLICK
    • Carl Fremont, EVP & Global Media Director, Digitas
    • Michael Barrett, CEO, AdMeld
  • 11:45 am
    Mobile Ads & Apps --What's Best for Content Owners and Brands?

    Technologists & content owners gather in one discussion to talk about what's working and how they partner to tap into mobile-scale revenue

    • June Bower, VP Marketing, Cisco
    • Jeff Litvack, GM, Mobile & Emerging Products, Associated Press
    • Michael Moroney, SVP Digital, TBA Global
  • 11:46 am
    The Future of Targeting Technologies & Monetization

    How Can Tech Firms & Agencies Successfully Navigate Privacy?

    • Jon Hsu, 24/7 RealMedia & Head B3, WPP
    • Omar Tawakol, CEO, BlueKai
    • Chad Little, CEO, FetchBack