Colbert, in his absurd way, drills home an excellent point: "If you're not careful, your online past could destroy your offline future." While this segment is certainly humorous, people have lost jobs, and lives have been altered forever. Some of this is simple abuse of those who aren't savvy to online social networks. Some of it is just dumb people finding a new platform on which to be dumb.

One thing is for sure. If you screw up, your mistake will reach a much broader audience much faster than it would have 10 years ago. Eric Schmidt, CEO, Google had the following advice, "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place."

Will the mass adoption of online social networks lead to a better world or just more people getting caught with their pants down?

Comment below or email me at andrew@aonetwork.com.