A quality law website is becoming a necessity in marketing for a law firm, with many people researching online to find the goods and services they need. However, just having a website doesn’t mean people are going to come to you. You need to ensure that your site is engaging and has all the right information. You want people to see what you have to offer, not just leave straight away.
Here are a few tips for legal services web design and marketing.
1. Have a Polished, Professional Logo
A logo is a vital part of any business brand; you should try to ensure this is on each page of the website and it is linking it back to your homepage. Ensure it looks professional by using a high-resolution image. Many sites will feature their logo in the top left corner of each page.
2. Use Intuitive Navigation
If your navigation becomes too difficult, people will give up and look for a site that is more user-friendly. The idea is to have the main menu at the top of the site with secondary navigation options underneath or along the side. You don’t need links to link to absolutely every page on your homepage, or it may become too busy. Having the more critical links on the landing page is essential.
3. Refresh Your Site
To get online guests to become your clients, your site has to be modern and fresh. If your website layout is more than two years old, you should reasonably consider redesigning it. Website design is developing continually, so make sure that your site’s configuration stays fashionable.
Also, keep your site refreshed with news, blog entries, advice, pictures, etc., so your visitors know that you are making an effort to be effective online.
Consult a Professional
These are just some of the many tips that will help you build your legal website. Designing your website and becoming a notable legal expert is not a simple five-minute task. It takes a lot of preparation and thought to get it right.
If you don’t have the time to do this yourself, you may want to invest in a professional website designer. Find a web designer and developer that will listen to your needs and will work with you to carry through your vision.