Two great videos here. One is a taste of Qualcomm's new game (with Mattel), a 3D augmented reality "rockem sockem robots" that we saw live during Matt Grob's talk, the second link below in red. Qualcomm is leading the way to bring pretty sophisticated augmented reality to your cell phone. They've developed a way to scan, compare, position, and render images 30 times a second to produce the "rockem sockem robots" game in the video below. Enjoy! Matt Grob is the Senior VP of Engineering and the Head of Corporate Research and Development at Qualcomm.

Foursquare has clearly picked up a lot of traction in the past year, but there’s been some mounting evidence recently that they are really about to hit a big tipping point. Aside from all the high profile deals and user growth of late, here are some recent touch points just in my day-to-day life:

• I noticed Luke’s Lobster has a Foursquare mayor offer on the counter
• The new Tweetdeck features 4SQ on the welcome screen
• I casually mentioned 4SQ in passing to a ‘non-tech’ friend and they’d just downloaded it the day before

These little touch points are important harbingers. When they get populous enough, they tend to be in the process of merging together into a mainstream brand that will display incredible inherent velocity.

FitnessKeeper, the company behind RunKeeper, provides a mobile fitness platform that leverages the location technology in smartphones to help runners and other fitness enthusiasts better track, measure, and improve their fitness. FitnessKeeper's flagship iPhone application has been downloaded millions of times and was named by TIME Magazine as one of the top 10 iPhone applications of 2009. The company recently launched on Android and has several additional smartphone and non-smartphone devices planned.

The mobile press in the last week or so has been lavishing huge praise on Apple for the iPhone 4, which by all accounts is an awesome device, and I am particularly interested to see what apps developers will build using the new gyroscope, as well as excited by the new screen and the increased speed that comes from a faster processor and increased memory.  In other words Apple who already had the best device in the market just took another big step forward and put more distance between them and the competition.  There are of course a number of decent Android devices out there (and also on other platforms) and they are rapidly getting better, but I think it is hard to argue that Apple isn’t the clear market leader when it comes to device popularity/features/function/quality.

There isn’t a single market that’s changing faster than advertising right now. Throw the rapid adoption of web enabled, mobile devices on top of the huge macro changes in the publishing industries and it’s no surprise that mobile advertising is red-hot right now.