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Recently, a father and his 7 year old son sent an HD camera and an iPhone into space on a shoestring budget. Find out what they did right that you may be doing wrong.

This father and son team sent a camera into space. Yeah, I'm going to type that again: A 7-year-old and his dad sent something into space.

Materials they used to do it:

  • weather balloon
  • small parachute
  • iPhone
  • HD camera
  • tape
  • batteries
  • LED light
  • styrofoam
  • packing foam
  • hand-warmers (the secret ingredient)
  • lollipops (for the kids)
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If you’re sitting around dreaming about creating an innovative startup don’t start by reading TechCrunch and thinking about how you’re going to copy all of today’s innovative companies.

Anyone who works in the venture business or frankly just lives in Silicon Valley will be used to hearing a buzz word rise up out of nowhere to capture the technology zeitgeist and find its way into every entrepreneur’s product development plan or every aspiring entrepreneur’s pitch deck.

I call this “the puck at your feet” because it’s not where the industry is heading but rather where the industry is today. By the time you launch your buzz word feature we’ll be on to the next fad and everybody will be offering your buzz product so it won’t be differentiated. As an entrepreneur you need to think about where the puck is going.

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In Customer Development the goal of a minimum feature set is to pare the features of the first product release to the minimum necessary for early customers. But finding what those “minimum” features are can be an adventure.

All the Data and Not a Drop to Think
We started Epiphany to solve the “too much data but not enough insight” problem. During the 1990’s large corporations had bought different software applications to automate each part of their enterprise – finance, customer support, manufacturing, sales, etc. Yet the data these applications collected were accessed via reporting tools from the IT organization. More importantly, the data existed in “virtual silos” with each functional system walled off from the other. The finance system didn’t talk to the sales system which didn’t know the manufacturing system even existed.

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I’ve had a post in my head for months – maybe longer – about the role of a CEO. My primary role was “chief psychologist” and as I’ve learned over the past few years the same has been true as a VC. Both are basically people businesses

I finally got around to writing it having read Fred Wilson’s post about what a CEO does. He says it basically comes down to three key functions:

  • Sets the overall vision and strategy of the company and communicates it to all stakeholders
  • Recruits, hires, and retains the very best talent for the company.
  • Makes sure there is always enough cash in the bank.

Matt Blumberg, who runs one of Fred’s portfolio companies, Return Path, follows up with an additional three:

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The collision between signaling and free riders is what creates a lot of dissonance.

I was thinking more about my post from yesterday titled Addressing The VC Seed Investor Signaling Problem. There were a bunch of good comments that caused me to realize that I wrote the post from the perspective of a VC, not an entrepreneur. As I mulled the comments over, I realized something very specific.

If a VC invests in a seed round but then doesn’t invest in the next round, there is a signaling problem, regardless of what the VC does with their investment.

When I read the post carefully, I realized that I implied that the VC firm’s strategy of selling back their seed investment might address part of the signaling problem. In hindsight, it doesn’t address this at all. It addresses a different problem – the free rider problem.

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The convertible note discussion seems to have died down a bit from last week but here's the summary in case you missed it.

Every few weeks there's a topic that just rampages through the venture capital blogosphere. Last week it was the topic of convertible notes and their future. I pulled out the most pertinent quotes so that readers could quickly see the main points. If you're an entrepreneur, investor, or just interested in more, the links have been included for more indepth reading.

Mark Suster defined the concept well: "Convertible debt is an investment that “converts” into equity in the future usually at a discount to your next funding round price and sometimes has a “cap” (maximum price)."

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We're clearly living in an extraordinarily unique time - truly a golden age for technology and innovation. If only we could get our policy leaders to take big actions to match their big rhetoric.

I love Jackson Hole, Wyoming.  It is one of the most extraordinarily beautiful settings in the world.  One cannot help being in a good mood when observing the breathtaking wildlife, open sky and the awe-inspiring Grand Tetons.

Thus, reading the reports from the August annual economist confab in Jackson Hole could not have been more depressing.  If the practitioners of the dismal science sound this pessimistic amidst such an uplifting setting, what will their attitude be when they trade back in their cowboy boots for green eyeshades and return to their drab offices to stare at spreadsheets?

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Last week's MBA Mondays post on What A CEO Does was a huge hit. So, here's a bit more on what a CEO does...

Matt Blumberg, who is one of the finest CEOs I've had the pleasure of working with, wrote a follow-up post on the topic for his blog. I asked him if I could run it as a guest post here on MBA Mondays and he agreed:

What Does a CEO Do, Anyway?

Fred has a great post up last week in his MBA Mondays series caled "What a CEO Does." His three things are set vision/strategy and communicate broadly, recruit/hire/retain top talent, and make sure there’s enough cash in the bank.

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Mark Suster writes an epic post on the state of the economy and what it means for investors and entrepreneurs alike.

This post was originally published in a shorter (more sensible) format in the Wall Street Journal online. If you’re short on time click on the WSJ link and read the 990 word version there. Otherwise, grab a cup ‘o coffee …

Clicking on any graph below will take you to that article.

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Guest blogger Bijan Sabet warns entrepreneurs to take care when hiring their senior staff.

Within 12-18months a venture backed startup will expand from the founding team, to a larger core team and then the need for management in different parts of the organization are required as the company expands.

Hiring strong executives is critical to a company’s success over time. But it’s not easy to do.

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