Don't miss part I or part II of this interview with Nexage CEO. Let's jump right back in:

Andrew: I totally agree with you that this industry is changing very rapidly, even in the online advertising sector. Can you talk about some of the changes you're seeing and how you are responding?

Ernie: Sure. If you look at things in the mobile world, it's similar to what was happening online in the late 1990's when there were no standards and multiple browsers, kind of like the wild wild west. Compare that to the mobile world right now and it makes that seem like a pretty calm sea. The reason for that is the fragmentation of platforms on the handset side and no standardization across platforms. There are even different browsers from platform to platform and publishers have a real challenge managing that complexity. Part of what we bring to the publishers in value is removing significant layers of that complexity by managing those layers.

Don't miss Part I of this interview with Ernie Cormier, CEO of Nexage and be sure you're caught up on the industry as a whole.

As the mobile device space continues to mature there are still a number of wars being waged on the devices themselves. One of them is in mobile advertising. If you missed the AlwaysOn take on the industry and MobClix, one of the lead start-ups out there, check it out before diving in here.

Nexage, a leading provider of mobile monetization solutions for publishers and application developers, today unveiled a major upgrade to its platform that will enhance performance and scalability for its clients, including some of the largest volume publishers and developers in the mobile industry. The platform enhancement is the first in a series of upgrades and new product offerings that Nexage will be unveiling this year.