Two great videos here. One is a taste of Qualcomm's new game (with Mattel), a 3D augmented reality "rockem sockem robots" that we saw live during Matt Grob's talk, the second link below in red. Qualcomm is leading the way to bring pretty sophisticated augmented reality to your cell phone. They've developed a way to scan, compare, position, and render images 30 times a second to produce the "rockem sockem robots" game in the video below. Enjoy! Matt Grob is the Senior VP of Engineering and the Head of Corporate Research and Development at Qualcomm.

I blogged about Dutch virtual reality business Layar last week and I spent 20 minutes last night playing with the app whilst I was waiting for a friend to come meet me for a drink in north London. As I mentioned in last weeks post they have an active developer community and what these developers do is write Layars which run within the Layar augmented reality browser. All Layars share the same underlying structure – when the Layar is opened the iPhone/Android phone opens up the camera and the screen shows the camera view augmented with content relevant to that Layar which is tied to a specific location and within a distance set by the user.