Don't play games? So what! You're still susceptible to gaming mechanics - and so is every human on the planet. Tim Chang, Principal at Norwest Venture Partners, explains why you need to care.

Tim brings a combination of operational, technical and international business experience to Norwest Venture Partners. He focuses on investments in mobile, gaming, digital media, and also leads NVP's investment practice in China and Asia-Pacific. Tim led NVP's investments in ngmoco, Lumos Labs, Brite Semiconductor and 3jam, Playdom, and PCH International. He's also a board observer for Borqs, deCarta, Double Fusion and Veveo.
Prior to joining NVP in 2006, Tim was a principal at Gabriel Venture Partners where he was actively involved in over a dozen wireless-related deals and led Gabriel's investments in Iridigm Display Corporation (acquired by Qualcomm), Sequoia Communications, Sandbridge, and Kajeet. He also contributed to the boards of Placeware (acquired by Microsoft) and Arula Systems (acquired by Raritan), TestQuest, NextG Networks, and IPWireless. Tim built Gabriel's wireless sector practice and helped establish business development capabilities through strong, strategic relationships across the wireless value chain, particularly in Asia-Pacific.
Few know the gaming sector better than Tim and that's why we grabbed an interview with him before this year's Summit at Stanford.