Andrew Bellay
on July 28, 2010 
After watching the carriers rake in the cash, venture-backed companies are finally navigating this complex world, bringing value to consumers and positive returns on investments. These four panelists represent a wide range of perspectives in the mobile world, from monetizing apps through advertising to keeping the carriers in the game to smoothing the network path amongst myriad competitors to social networking on the small screen.
Carriers are bumping up against walled-gardens like Apple and Google and looking for ways to participate. Open-sourcers are seeking ways to monetize without losing audience and the lion’s share of their revenue to the carries. Smart apps and smart innovations are the way to win in this new world.
Mobile Monetization - Billions for the Taking
07/28/2010, 10:05 am
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Capturing and Monetizing consumer's bite size behaviors. How advertising, virtual gifts and virtual currency have taken over the minds of millions and have turned in to real dollars for a number of startups. What business models and revenue channels will drive the next billion dollars in Mobile.
- Host: Jules Maltz, Principal, Institutional Venture Partners
- Jason Oberfest, VP Social Applications, Ngmoco
- Sunil Verma, Co-Founder and COO, MobClix
- Anderson Thees, CEO, Apontador
- Bill Diotte, CEO, BroadHop
Andrew Bellay is the VC & Money editor of AlwaysOn. Feel free to send me cool content, new products you'd like reviewed, or any crazy idea and I'll check it out: andrew@aonetwork.com. 
