Check out the final part of the AlwaysOn interview with Nexage CEO, Ernie Cormier. We continue our discussion with how the mobile advertising industry is changing and how Nexage is weathering the storm.

Don't miss part I or part II of this interview with Nexage CEO. Let's jump right back in:
Andrew: I totally agree with you that this industry is changing very rapidly, even in the online advertising sector. Can you talk about some of the changes you're seeing and how you are responding?
Ernie: Sure. If you look at things in the mobile world, it's similar to what was happening online in the late 1990's when there were no standards and multiple browsers, kind of like the wild wild west. Compare that to the mobile world right now and it makes that seem like a pretty calm sea. The reason for that is the fragmentation of platforms on the handset side and no standardization across platforms. There are even different browsers from platform to platform and publishers have a real challenge managing that complexity. Part of what we bring to the publishers in value is removing significant layers of that complexity by managing those layers.